Innovation and great ideas often come from times of crisis, and great packaging design is no exception. In the rush to get a new product to market, it’s important not to forget the role design plays in medical device packaging. It adds value to the overall user experience; in some cases, it even creates a competitive advantage in the marketplace. Oliver Healthcare Packaging's Director of Product Marketing, Jenn Goff, will share her experience in the industry and why she believes that including packaging early on in the design requirement process is so important, especially during times of crisis.